The Content Wordshop

Poor Charlie in Boston. Did He Ever Use His Domain? No, He Never Used His Domain. And Its Fate is Still Unlearned.

If there's anything more annoying than seeing someone squat on a domain for profit, it's seeing someone squat on a publicly owned domain for private profit.

But I suspect this is the case with the charliecard.com domain owned by the Massachusetts Bay Transportation Authority, known locally around Boston as the "T." It's the state agency, now folded into a transportation super-agency, that runs Boston's subways, commuter rail, buses, and ferries.

I recently received a replacement monthly pass for one that was lost. The transit pass is known as a "CharlieCard" after the famous song "Charlie on the MTA" [Read about it in Wikipedia or see YouTube below], famously recorded in 1959 by the Kingston Trio. (The mythical Charlie is also portrayed in the T's print and online material as the 1950s-ish character at right.) The card arrived in the mail with a notice that I can contact CharlieCard customer assistance at custserv@charliecard.com.

The problem, for me, is that there is no CharlieCard content at CharlieCard.com. Instead, the host of the web domain appears to be capitalizing on the T's inactivity in this matter with all sorts of rental car and car purchase links, all of which I'm sure drive revenue to the host and nothing to the taxpayers who own the T. Moreover, the links tend to add cars to the Hub's roads, the opposite of the T's intent.

Me? I hope I'm wrong. I hope that if the T cannot see its way to link the CharlieCard domain to the main CharlieCard page at the T's website (this page, perhaps?), or put up fresh content at CharlieCard.com, it might at least capture the dribble of dollars I think are accruing to charliecard.com's host in a continuing effort to keep fares and other user fees in check. And if the T is really selling car-sales and car-rental links on its domain, why isn't it selling a link to the locally based shared-car service ZipCar?

The Midwesterner: An Example of Thoughtful and Deep Content in a Blog

One of the best new policy blogs around is The Midwesterner: Blogging the Global Midwest, written by Richard C. Longworth. The writer is a former Chicago Tribune and United Press International reporter who now labors as a senior fellow for the The Chicago Council on Global Affairs.

 Along the way, Mr. Longworth wrote Caught in the Middle: America's Heartland in the Age of Globalism. That's his picture, off to the right.

Mr. Longworth's blog, which was introduced in late 2009, fills a crying need for thoughtful analysis that integrates the entire Midwest across state lines. His writing is careful and full, bringing the mind of a think tank to consideration of new ideas and the eye of a journalist to detail and story. Most of all, it's interesting. Mr. Longworth has a lot to say, and he's good at saying it.

I also like his listing of other Midwest blogs. For example, by browsing his list, I found For the Love of Dayton, which chronicles civic affairs in the city where my son attends college.

The Midwesterner is the sort of blog that should be attained by a senior individual who seeks to influence the opinions of thought leaders. It takes work, but it pays off. It's a blog written by and for people who simply love ideas that can move societies.

From a technical standpoint, the blog uses TypePad, my preferred blogging platform. I have just one quarrel with The Midwesterner. If that's its name, why is the URL something else, namely:

 http://globalmidwest.typepad.com/

I'd recommend that the Chicago Council on Global Affairs purchase a domain for The Midwesterner and map the domain to the blog. This would be a first-class move to serve what is already a first-class blog.