Content Wordshop

Poor Charlie in Boston. Did He Ever Use His Domain? No, He Never Used His Domain. And Its Fate is Still Unlearned.

If there's anything more annoying than seeing someone squat on a domain for profit, it's seeing someone squat on a publicly owned domain for private profit.

But I suspect this is the case with the charliecard.com domain owned by the Massachusetts Bay Transportation Authority, known locally around Boston as the "T." It's the state agency, now folded into a transportation super-agency, that runs Boston's subways, commuter rail, buses, and ferries.

I recently received a replacement monthly pass for one that was lost. The transit pass is known as a "CharlieCard" after the famous song "Charlie on the MTA" [Read about it in Wikipedia or see YouTube below], famously recorded in 1959 by the Kingston Trio. (The mythical Charlie is also portrayed in the T's print and online material as the 1950s-ish character at right.) The card arrived in the mail with a notice that I can contact CharlieCard customer assistance at custserv@charliecard.com.

The problem, for me, is that there is no CharlieCard content at CharlieCard.com. Instead, the host of the web domain appears to be capitalizing on the T's inactivity in this matter with all sorts of rental car and car purchase links, all of which I'm sure drive revenue to the host and nothing to the taxpayers who own the T. Moreover, the links tend to add cars to the Hub's roads, the opposite of the T's intent.

Me? I hope I'm wrong. I hope that if the T cannot see its way to link the CharlieCard domain to the main CharlieCard page at the T's website (this page, perhaps?), or put up fresh content at CharlieCard.com, it might at least capture the dribble of dollars I think are accruing to charliecard.com's host in a continuing effort to keep fares and other user fees in check. And if the T is really selling car-sales and car-rental links on its domain, why isn't it selling a link to the locally based shared-car service ZipCar?

Giving Time, in Small Chunks, Over the Web: A Prediction Mashup for 2010

It looks like it'll be hard to get through mid-January without seeing predictions across the blogosphere for the hottest trends of 2010. (And there're lots of expressions of good riddance to 2009, to boot.)

The most interesting prediction I've seen was published on Mashable and written by Ben Rattray, founder and CEO of Change.org. His predictions concern changes in social good behavior for 2010. He's in a position to know.

His predictions:

1. Social activism will explode across the web.
2. Micro-volunteerism will become extensive.
3. Giving work will become as important as giving money.

Mr, Rattray's conclusion:

These three trends – providing new ways of giving voice, giving time and giving work – represent the future of social change on the web.

I don’t mean to imply that giving money will stop being important. On the contrary, the web will continue to be an essential tool for fundraising in 2010, and for good reason – donations are the lifeblood of non-profits and the Internet is a highly efficient means of raising money. There are also an increasing number of effective fundraising platforms that leverage the unique power of the web to enable new types of giving – including well-known innovators such as Kiva and DonorsChoose, and new entrants such as Vittana.

But fundraising isn’t where the innovation will be in 2010. Instead, we’ll see the rise of new forms of participation that move beyond fundraising and make 2010 the most interesting year yet for social change on the web.

Interesting trends to spot. Read his post. Sign up for The Extraordinaires at BeExtra.org

What do these trends need that we can offer? Communications and great content. And training presentation materials. And more...

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Cross-posted to StraightTalkPR.com

Information Overload, Then and Now

Social media expert Debbie Weil has a great post concerning information overload. She doesn't think much of the notion. "There has always been a river of information," she says.

Which isn't to say that Ms. Weil isn't as concerned as anyone else about being inundated with information about her world. She is indeed concerned, and like most other educated people, she looks for ways to cull and sift through the information flowing into her to pick out what's important to her. And she adds that people have always chosen information to read through the lens of their biases.

The point she adds, though, is that information overload has been around for a long time. Before it was RSS feeds and blog posts and Twitter streams and Facebook walls, it was magazines and newspapers. The morning and afternoon newspapers, Time, Newsweek, and Life, and titles before them like Saturday Evening Post and Collier's, all piled up. Choices had to be made back then, too. Our parents and grandparents fretted about too much information and also made choices to cut down what they consumed.

Ms. Weil notes that the rate of information has gone from a trickling stream to a fire hose. But we do what we've always done: applied bias to make decisions about the information we select. And now we have the benefit of technical tools that follow our instructions in pulling information for us.

Me? I use NetNewsWire to cull and group the RSS feeds I've chosen. I use GlobeReader and TimesReader to handle my daily newspapers online (and still be a legitimate — and paying! — subscriber). I have an RSS reader on my iPhone. I try more and more to shift incoming news information off of email so it's available just for personal communication.

And in her post, Ms. Weil introduced me to Guy Kakasaki's excellent AllTop.com. I'm so pleased with the choices he's made — kind of a Drudge Report for the web/tech/social networking crowd.

I hope Ms. Weil won't mind that her post takes me back to an influential evening in my life about six years ago when the historian David McCullough delivered a lecture to a packed auditorium in Indianapolis on the nature of studying the American Revolution. The talk occurred after publication of his John Adams but before the follow-on book, 1776.

Mr. McCullough noted that American colonists and independent Americans were remarkably well informed about events and thinking in their communities and even in distant communities on the Atlantic seaboard and even in Europe. News traveled far more slowly — at the pace of a horse or the whims of a ship under sail. But the information did travel, it was consumed, analyzed, and made the basis for action and public and private behavior. I wonder if the Americans of the Eighteenth Century worried about information overload. Somehow, among the thought leaders, I like to think they might have been.

The Midwesterner: An Example of Thoughtful and Deep Content in a Blog

One of the best new policy blogs around is The Midwesterner: Blogging the Global Midwest, written by Richard C. Longworth. The writer is a former Chicago Tribune and United Press International reporter who now labors as a senior fellow for the The Chicago Council on Global Affairs.

 Along the way, Mr. Longworth wrote Caught in the Middle: America's Heartland in the Age of Globalism. That's his picture, off to the right.

Mr. Longworth's blog, which was introduced in late 2009, fills a crying need for thoughtful analysis that integrates the entire Midwest across state lines. His writing is careful and full, bringing the mind of a think tank to consideration of new ideas and the eye of a journalist to detail and story. Most of all, it's interesting. Mr. Longworth has a lot to say, and he's good at saying it.

I also like his listing of other Midwest blogs. For example, by browsing his list, I found For the Love of Dayton, which chronicles civic affairs in the city where my son attends college.

The Midwesterner is the sort of blog that should be attained by a senior individual who seeks to influence the opinions of thought leaders. It takes work, but it pays off. It's a blog written by and for people who simply love ideas that can move societies.

From a technical standpoint, the blog uses TypePad, my preferred blogging platform. I have just one quarrel with The Midwesterner. If that's its name, why is the URL something else, namely:

 http://globalmidwest.typepad.com/

I'd recommend that the Chicago Council on Global Affairs purchase a domain for The Midwesterner and map the domain to the blog. This would be a first-class move to serve what is already a first-class blog.