I'm not a supporter of gun rights. I don't pay lip service to the Second Amendment, at least not to the interpretation of the Second Amendment that guarantees citizens the right to be armed as a control against their government. In my view, the Second Amendment is a guarantee of the right for citizens to form themselves into "well-regulated militia," and that the militia so described constitute today's National Guard.
And I hardly support the apparently successful campaign by the National Rifle Association and others to weaken gun safety laws in the wake of mass killings.
But we've reached a new low in plans by the Second Amendment Foundation to declare the first anniversary of the shooting of children and adults at Sandy Hook Elementary School in Newtown, Connecticut, as "Guns Save Lives Day."
This is an example of an aggressive and smart media relations technique called "newsjacking." Newsjacking is the practice of placing a message in front of the media that uses a news event as an excuse to call you for your perspective. It's a way to get into the mix of a story, in other words.
But -- I mean, really? -- declaring two months before the first anniversary of the slayings at Sandy Hook on December 14, 2012, that on December 14, 2013, we should cheer for "Guns Save Lives Day?"
That's not getting into the news mix. That's annihilating it.
The New York Daily News rightly turned this plan into a front-page story with a headline expressing revulsion. "Trampling on their graves," the headline reads. "What kind of heartless animal plans a 'Gun Saves Lives Day' on the anniversary of the Newtown massacre?"
Thanks to Erica Lafferty, daughter of the slain Sandy Hook principal Dawn Hochsprung, for tweeting about the plans for "Guns Save Lives Day."